“Ignite Success” with Tuan Tu of Covet Branding

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On “Ignite Success,” Suzie Becker welcomes outstanding leaders to this uplifting and interesting show, filled with practical advice and tips for business professionals. This week, Suzie sits down with Tuan Tu of Covet Branding.

Short company description:

COVET BRANDING is a boutique marketing agency where we help entrepreneurs and businesses reach their full potential through strategic brand positioning and marketing planning & execution. Our mission is to fuel accelerated growth for your business, by using proven strategies from over 20 years of experience at Procter & Gamble, Revlon, CoverGirl, and Paula’s Choice skincare.
We have a track record with accelerating brands – from building iconic billion-dollar household brands to disrupting Indie brands that grew 10X. And we are currently accepting new clients.

How do you define success?:

Success is so personal because everyone has a different definition of success. To me, I am successful when my clients are successful, meaning I have made a big impact and have accelerated their growth.
If you could be remembered for one thing, what would it be?: A caring son, a loving partner, and a trustworthy friend.

How has your business changed in the past 12 months?:

After 22 years of marketing iconic household brands, I have decided to start my own marketing consultancy called, COVET BRANDING. We are a small marketing agency where we help businesses create distinctive, highly coveted brand positioning. So I have been busy building and scaling up this consultancy.

What are your biggest goals in the next 12 Months for your business?:

Continue to make an impact and help clients accelerate their growth. Continue to scale and build this consultancy and grow our list of clients and partners.

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