Tom Reber

SVP of Mortgage Lending

Tom Reber is a seasoned mortgage professional with years of experience helping clients achieve their homeownership dreams. Known for his approachable style and deep industry knowledge, Tom has the unique ability to tailor loan solutions to each client’s goals and circumstances—whether it’s a first-time buyer navigating the process, or an experienced homeowner exploring new opportunities.

He guides first-time buyers step-by-step, answering questions and easing concerns to make the process smooth and stress-free. For seasoned homeowners, he shares insights into the latest products on the market and demonstrates how trusted programs such as conventional, jumbo, FHA, VA, renovation, investment, and refinance loans have evolved to better serve today’s needs. From pre-approval through closing and beyond, Tom ensures his clients feel informed, empowered, and confident in every decision.

Beyond his mortgage expertise, Tom is also a familiar face in Jacksonville’s media landscape. He has appeared as an on-air host for HGTV Jax, bringing his energy and knowledge to popular local shows such as Around Town and Best 4 Jax. His on-screen presence reflects the same passion and clarity he brings to his clients: making complex topics approachable and engaging while highlighting the best of the community.

Tom’s blend of professional insight, genuine care, and media savvy has made him a trusted resource for individuals, families, and businesses throughout the Jacksonville area.

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